Archive for September, 2009

So you want to make money blogging for your business?

I understand how you feel- I have actually truly begun to see a difference in my efforts simply by adding this piece of my marketing puzzle, so I can see why you would want to, too.

There is, however a mistake that dooms 98% of the business blogs out there from the start.

But, I have a secret for you- I figured out this mistake and now make money blogging every day- and so can you!

And you know what? Only 2% of your efforts can determine from the get-go whether your business blog can be successful or not.

This is fantastic news for you and me, especially since we want to see you make money online blogging. We can use this little bit of information to our advantage.

I want you to consider something- when you visit your favorite blogs, you don’t even have to think about how to find them, am I right?

Often, we want to treat our business blog like a personal blog, and I can understand. It’s perfectly normal! But, this is the wrong approach.

So instead, how about we use this powerful secret so that you can make money blogging right away! What is the secret? It is this…

Ownership

All I mean is that you have to own your business blog if you want it to stand out from the rest and be memorable! There are two keys to this.

1. Never use free hosting. Blogger and WordPress hosted blogs work great for your personal pages, but you have to have your own hosting if you want to come across as professional. Spend the few bucks a month to sound like you know what you’re doing!

2. Brand yourself with your domain. You want to think long-term and not have to change your domain over and over again. You can use a company name or a version of your own name.

A word of warning: do not neglect this practice! Be sure to take this advice seriously if you want to make money blogging.

Right now, we still don’t even know if you can make money blogging yet!

Grab this free short report to learn the other common mistakes that others make that could keep you from getting off the ground and finally, immediately, and successfully make real money blogging.

This report is powerful- and inside I have 20 common mistakes that destroy other people’s blogs that you can avoid!

Click this link to read this amazing report and at last see success in your business blogging!-> http://businessbloggersmanual.info

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Does really making money with mini sites seem beyond your reach?

Believe me, I know what that feels like. I wanted to make money with mini sites, but I just wasn’t sure how to build them just right and mange them all to make them work.

And I failed… miserably.

But, after reading, studying, testing, and tweaking, I finally figured out how to finally build successful mini sites and make money.

You can, too, and I’m going to help you!

There are three powerful ingredients that you need in your design if you want to make money with mini sites.

1. A strong header. This does not mean that you need some wild graphic, but your header, even if it’s just a headline, should come across as professional and relevant to the site.

As an example, if you are using a graphic, you don’t want to be flashy, with big houses and such if you’re selling a book on fixing auto transmissions.

2. Fast load time. Here is where graphics on your mini site can be a drawback if they are not necessary. Internet marketers generally expect to see graphics, but not always. If the site is overloaded with them, it can slow down load time.

You’re much better off with a good headline and short paragraphs with a lot of spacing between them and bullet points to guide the reader through the page.

3. A clear call to action. Never be ambiguous here. Tell the reader to order, leave email, or whatever the single purpose of the site is. Repeat it at least three times- four if you are getting long with your page.

Test it,test it, test it! If the first page of your mini site is long, be sure to tweak over time as you find how many calls to action are effective. Overdo it, and you begin to annoy your readers.

Warning: Be sure to follow these very simple rules if you want to really make money with your mini sites. Include these ingredients, and you are sure to do just fine.

Now, we still don’t know yet if you can make money with mini sites!

It’s okay- to find out more about what you need in order to really begin to make money with mini sites, grab my free report Mini Sites Explained.

This free report will help you to understand the basics of what you need to make your mini sites better, stronger, and more effective.

If you’re truly serious about wanting to make money online with mini sites, you need to go now to http://minisitesexplained.info.

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Mini sites are not known for being flashy. And there’s a good reason for that. Too much flash and splash detracts from the message you’re trying to get across.

And when your site is made up of only one or a few pages, your message must get through quickly.

But as we all know, a page full of plain old text isn’t particularly appealing. And even if formatting is used to make certain things stand out, a bright and prominent graphic does a much better job of drawing our attention.

So even though graphics should be used sparingly on a mini site, it’s crucial to make sure that the graphics we do use are effective.

The first graphic people will see when they visit your mini site is your page header. It stands to reason that it should be attractive and captivating.

It doesn’t have to be a complex work of art, but it should be brightly colored and include the name of your product. A few more words might be in order, but don’t go overboard. The headline will provide more detailed information about what you have to offer.

Most mini sites have a bulleted list somewhere on the page. They are bulleted because they contain important information, such as your product’s key benefits or what’s included with it.

So attention-getting bullets in bright colors are good things to have.

And then there are your buttons and boxes. Boxes are used to bring things like testimonials and calls to action to the reader’s attention.

The most commonly used button is the order button, and that should definitely stand out.

A mini site is not the place for a graphic design exhibition (unless, of course, you’re selling graphics). The graphics used should be prominent and professional looking, yet not so fancy that they take the visitor’s attention away from the text.
 

Don’t forget to check out my free report Mini Sites Explained and learn more about using mini sites to help your business grow. If you haven’t already, be sure to sign up for my newsletter and RSS feed at the top of this blog.

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Pay per click advertising (PPC) such as that offered by Google Adwords has long been hailed as an economical way to get traffic to mini sites.

It allows webmasters to pay only for actual visits to their sites rather than paying for each impression. But is it really as great as the PPC gurus would have you believe?

There’s no doubt that PPC can bring results. But there are certain disadvantages that every webmaster should be aware of. Here’s a rundown of the good and the bad.

Pros

PPC campaigns allow you to target the keywords of your choice. If you do your research and choose descriptive keywords with a low level of competition and a reasonable search volume, PPC advertising can bring you highly targeted traffic.

Prices are determined by bidding. For keywords with little competition, you can often get great placement at a very reasonable price. And you don’t necessarily have to place the highest bid to get a good amount of exposure.

Search engine optimization can take some time to get traffic coming in. But with a PPC campaign, you can begin to see results immediately.

Cons

Finding the right keywords can take some work. If you choose the wrong ones, you might get traffic that will not convert to sales. And that results in money lost.

Some Internet users have developed what’s known as “ad blindness.” They have learned to ignore the paid search results in favor of natural ones. That means that people who could potentially become customers might overlook your link.

If you’re concentrating on PPC, you might neglect search engine optimization as a means of getting free traffic. This could prove to be a costly mistake.

Every mini site can benefit from a good PPC campaign. But don’t fall into the trap of thinking that’s the only way to get targeted traffic. While it’s a good way to supplement your SEO efforts, it is no substitute for good organic search rankings.

Don’t forget to check out my free report Mini Sites Explained and learn more about using mini sites to help your business grow. If you haven’t already, be sure to sign up for my newsletter and RSS feed at the top of this blog.

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Using Multimedia to Enhance Your Mini Sites

Click here to joinEasy Video Producer

 It’s hard to believe that only a couple of decades ago, the Internet was a land of nothing but text. Today, it is filled with graphics, animation, audio and video.

These things have not only made the World Wide Web a more entertaining place, they have also brought forth new ways of sharing information.

Improved hardware and software, along with websites such as YouTube, have made it easy for any webmaster to utilize multimedia on his website.

But not everyone agrees that this is a good thing. Some employers have banned the use of certain sites in the workplace because of it, citing decreased productivity. And some Internet users are not fond of music or video popping up without warning.

This has led some mini site owners to shy away from using multimedia on their sites. They worry about turning their visitors off, so they stick with text and graphics. But is that really necessary?

Audio and video are great educational aids. They can also make an impact in a way that the written word just can’t. And these days, most Internet users are accustomed to being greeted with sounds and moving pictures when they visit a website.

Those who need to keep things quiet for one reason or another usually keep the volume turned down or muted.

If you’re still worried about upsetting visitors with multimedia, there’s a simple compromise you can make. Just adjust your code so that the audio or video doesn’t start automatically when the page is opened.

Those that want to listen can click the play button, and those who prefer not to can leave it be.

Audio and video can inject personality into your site. It brings your words to life and makes it much easier to illustrate certain things. Don’t be afraid of it. Use it to make your mini site more attractive and useful.

Don’t forget to check out my free report Mini Sites Explained and learn more about using mini sites to help your business grow. If you haven’t already, be sure to sign up for my newsletter and RSS feed at the top of this blog.

 

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