Creating content is one of the Article Marketer’s biggest jobs. One of the best ways to create content is to simply repurpose IP (intellectual property) that you’ve already got laying around. Leveraging existing material saves time and energy, and helps you integrate your article marketing more seamlessly with the work it supports. Take a tip from our eco-warrior friends and reduce, reuse and recycle what you’ve already gone to so much trouble to create – and give your article marketing productivity a boost in the process.
Leveraging your content for fun and profit
The key to increasing your article marketing results without working your fingers to the bone is leverage – in this instance meaning the ability to increase your return on investment by maximizing the potential of any given resource. Leveraging your content involves viewing it as a persistent and mutable resource rather than a disposable, single-use product. Of course there are times when you may have nothing to work with at hand or are entering new article territories and have to start from scratch. But starting over every time you need to produce content on a subject for which you have already created existing and extensive material is simply a poor use of your time and energy.
Write once, publish endlessly
Written an ebook, program or other IP? Great! Reuse this content by summarizing (reducing) chapters or even reprinting short sections as discrete articles. Once you’ve done that, you might even try reducing the essence of the entire ebook into a single article – it’s great practice for writing book summaries for potential print publishing agents. Plus you can then turn around and plug your ebook or program in the resource box!
Likewise, you can create articles out of existing programs, seminars or workshops by distilling each section or class into a single article (or article series, if the work is complex). These articles can then be compounded into a supplementary ebook or workbook to provide you with even more salable IP. As above, don’t forget to promote your seminar or workshop in your resource box that goes out with each related article.
And don’t forget to go looking for articles within articles. If you’ve read Article Marketing Bootcamp: The Anatomy of an “Article Marketing” Article, you’ll recognize this entire article as an expansion of a section on content creation from that article. Likewise, sift through your own existing articles to see if there are bits and pieces in there that could be fleshed out into full-length articles. Top Ten lists and the like are perfect for this. Each list item can become the topic of a full article and the articles combined become the basis for an article series, which can then be combined into an ebook, program workshop and so on – coming full circle with the section above. But there’s no need to stick with just your list-based articles. Any article that makes more than one central point has the potential to be broken down into several in-depth offspring.
Mining for online gold
Create article content by recycling your online content. Of course, your blog is the obvious first stop to find great article seeds or even complete ready-to-submit articles, depending on your blogging style. But there are other options as well.
Scan through your discussion list posts, helpful emails to friends, Yahoo! Group exchanges and other such sites looking for any unfinished pearls of wisdom that you can polish up into full-fledged article gems. You will need permission to use other people’s contributions (comments, replies and so on) verbatim, but if you want to avoid that you can simply paraphrase or rewrite their responses in your own words. Just make sure that your version is substantially different from their original words, so there’s no hint of copyright infringement.
And stop by your website on the way back. Your FAQ, informational pages, resource pages and other visitor-focused content can often be expanded, combined or simply reformatted to build several helpful articles. Of course, these articles should be information rich and not simply promo or marketing pieces – focus on the subject of your work, not your company.
Working smarter, not harder
Recycling your content is not only good for saving time and getting the most out of every word, it’s also good business. Repurposing your existing material across several different contexts and forms strengthens your brand – no matter where in your continuum of content potential customers find themselves, the material they find will be comfortably familiar, conceptually consistent and internally self-reinforcing. In other words, your content will always look and feel like a part of a well-conceived whole, rather than separate pieces of topically related work.
Recycling saves time, energy and mental wear and tear. It allows one spate of creativity to serve several different needs. And it provides the writer with a nearly limitless potential for leveraging their concepts and creations into a cohesive and integrated body of work. In short, it is a magic wand that creates the biggest content bang for the smallest labor buck.
Reuse, reduce and recycle. And then?reap your rewards!

For more useful tips & hints, please browse for more information at our website:- www.article-strategy.com www.articlemarketing.infozabout.com

Article Source: http://www.thecontentcorner.com

“If you have a website and you are wondering how to raise your search engine rankings, I have here listed a couple of ways you can start with your link building campaign.

For a new site, I usually start with submitting my website details to the search engines then to the web directories. This is a one time task because submitting more than once will cause to the banning of your site from most of the directories and it unloads some weight off my shoulders when I see that I am done with the submissions since I know I won’t be doing it again. I also keep a track of the submissions so if after sometime, I see there are new web directories emerging I could still add up to my list and to make sure I haven’t double submitted to a single web directory.

The second approach I have is creating an article and about my products and or my website and submit the article to the article directories. This is actually an unending task, because when you finished submitting your article to all the article directories in your list, you can just come up with another article and start submitting your new article to the article directories. With one submission you can get a minimum of 3 back links. This method is also cool if you are promoting like 2 to 3 websites at the same time. According to some sources this is a really effective way of earning good quality back links.

The next approach for me is forum signature linking. Though it seems it is kind of easy to, but for me this is the hardest. You might be getting instant back links but thinking for what to write and what forums to concentrate on is the hardest part. I guess those who are really comfortable with writing will enjoy this method best. For this method, just make sure the forums you are joining don’t use rel=”nofollow” attribute.

Another good approach will be blog commenting. In this approach all you have to do it to find blog posts related to your website or to the product you are selling then join the discussion and place a link going back to your site. The hardest thing in this approach is finding a blog post related to your website.

The new technique now is the social bookmarking, In this approach you have to create an account on a social bookmarking website and tag links of your website. This is really easy and fun to do; you can even do this after you have finished the web directory submissions since it is also a one time job.

But the best method for me is media marketing. This method is kind of time taking and is the hardest for me. In this method you have to create an online community where you can reach them directly and convince them to use your service and have them promote your websites to the non-users.

Link building is a really time taking job. You have to make sure you continue on doing link building even after you have a nice place in the search engine results. Because if you stop your ranking will also go down. Aside from being time taking, link building is also a really boring time. That is why most webmasters and site owners don’t spend their valuable time just to do link building. They usually outsource someone to do it for them so they can save lots of time or money. You can find plenty of sites that offer link building services. Most of the sites only specialize in directory submissions. I prefer virtual inkers for manual directory submission service. With virtual inkers all you have to do is to provide the data needed for the submission and nothing else. While they are working on your directory submissions you can do other important things and still get the best results. “

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Article Source: http://www.thecontentcorner.com