Creating content is one of the Article Marketer’s biggest jobs. One of the best ways to create content is to simply repurpose IP (intellectual property) that you’ve already got laying around. Leveraging existing material saves time and energy, and helps you integrate your article marketing more seamlessly with the work it supports. Take a tip from our eco-warrior friends and reduce, reuse and recycle what you’ve already gone to so much trouble to create – and give your article marketing productivity a boost in the process.
Leveraging your content for fun and profit
The key to increasing your article marketing results without working your fingers to the bone is leverage – in this instance meaning the ability to increase your return on investment by maximizing the potential of any given resource. Leveraging your content involves viewing it as a persistent and mutable resource rather than a disposable, single-use product. Of course there are times when you may have nothing to work with at hand or are entering new article territories and have to start from scratch. But starting over every time you need to produce content on a subject for which you have already created existing and extensive material is simply a poor use of your time and energy.
Write once, publish endlessly
Written an ebook, program or other IP? Great! Reuse this content by summarizing (reducing) chapters or even reprinting short sections as discrete articles. Once you’ve done that, you might even try reducing the essence of the entire ebook into a single article – it’s great practice for writing book summaries for potential print publishing agents. Plus you can then turn around and plug your ebook or program in the resource box!
Likewise, you can create articles out of existing programs, seminars or workshops by distilling each section or class into a single article (or article series, if the work is complex). These articles can then be compounded into a supplementary ebook or workbook to provide you with even more salable IP. As above, don’t forget to promote your seminar or workshop in your resource box that goes out with each related article.
And don’t forget to go looking for articles within articles. If you’ve read Article Marketing Bootcamp: The Anatomy of an “Article Marketing” Article, you’ll recognize this entire article as an expansion of a section on content creation from that article. Likewise, sift through your own existing articles to see if there are bits and pieces in there that could be fleshed out into full-length articles. Top Ten lists and the like are perfect for this. Each list item can become the topic of a full article and the articles combined become the basis for an article series, which can then be combined into an ebook, program workshop and so on – coming full circle with the section above. But there’s no need to stick with just your list-based articles. Any article that makes more than one central point has the potential to be broken down into several in-depth offspring.
Mining for online gold
Create article content by recycling your online content. Of course, your blog is the obvious first stop to find great article seeds or even complete ready-to-submit articles, depending on your blogging style. But there are other options as well.
Scan through your discussion list posts, helpful emails to friends, Yahoo! Group exchanges and other such sites looking for any unfinished pearls of wisdom that you can polish up into full-fledged article gems. You will need permission to use other people’s contributions (comments, replies and so on) verbatim, but if you want to avoid that you can simply paraphrase or rewrite their responses in your own words. Just make sure that your version is substantially different from their original words, so there’s no hint of copyright infringement.
And stop by your website on the way back. Your FAQ, informational pages, resource pages and other visitor-focused content can often be expanded, combined or simply reformatted to build several helpful articles. Of course, these articles should be information rich and not simply promo or marketing pieces – focus on the subject of your work, not your company.
Working smarter, not harder
Recycling your content is not only good for saving time and getting the most out of every word, it’s also good business. Repurposing your existing material across several different contexts and forms strengthens your brand – no matter where in your continuum of content potential customers find themselves, the material they find will be comfortably familiar, conceptually consistent and internally self-reinforcing. In other words, your content will always look and feel like a part of a well-conceived whole, rather than separate pieces of topically related work.
Recycling saves time, energy and mental wear and tear. It allows one spate of creativity to serve several different needs. And it provides the writer with a nearly limitless potential for leveraging their concepts and creations into a cohesive and integrated body of work. In short, it is a magic wand that creates the biggest content bang for the smallest labor buck.
Reuse, reduce and recycle. And then?reap your rewards!

For more useful tips & hints, please browse for more information at our website:- www.article-strategy.com www.articlemarketing.infozabout.com

Article Source: http://www.thecontentcorner.com

Are you tired, irritated and in search for a good quality seo service provider? Are you not satisfied with your current seo service provider? You can now stop surfing for seo services on web and relax, as we are here to provide you with the best services you have been wanting. Read the rest of this entry

There are many ways to make money on the internet. All methods however, come with a price-tag. For starters, you will probably need to purchase basic business software and relevant learning materials. Planning and developing your ideas will definitely require dedication and perseverance all along the way.

One of the best methods for getting started is to partner with other internet marketers so that you can reach larger target audiences.

These joint ventures or “JV’s” can take-on many different forms. Some are as simple as promoting each other’s newsletters, for more details visit to www.forum-marketing-videos.com while others may be more complex partnerships with cross-promoting of complimentary products. Some JV’s even involve starting entirely new projects from scratch.

Joint Ventures are a powerful tool for expanding business in many areas. So, what is stopping ‘you’ from using this technique to expand your business?

For many new internet marketers, starting a JV can be a frightening task, especially when it comes to contacting other internet marketers.

Too often, many internet marketers appear to be “spamming,” when they are really just seeking other JV partners. Here are some tips that may help you along the way:

1. Get to know your potential JV partners.

If you start emailing everyone on your list of potential partners, chances are you will be considered a common spammer. You won’t get the partners you want, or even worse, may destroy your reputation in the process.

Instead, subscribe to your potential partner’s newsletter and check out their websites and blog. Get to know them a little bit before approaching them with a proposal.

2. Go slowly when approaching potential partners.

Let’s face it, everyone likes a little flattery. When contacting your potential JV partner, treat them like your “first date.” Be courteous and complimentary. Tell them the things you like about their business. Join their newsletter and tell them you think it is awesome, for more details visit to www.marketers-traffic-course.com and why. You will be surprised at how much attention you receive by using a little well placed flattery as you proceed to develop your relationships with potential JV partners.

3. Your financial estimates should always be realistic.

Don’t promise what you can’t deliver. Be honest with your potential partners. Explain your proposal and benefits in realistic terms, but don’t hype. Be honest, open and sincere.

Getting a Joint Venture off the ground doesn’t have to be scary if you start by following the three simple steps given above.

Get going and get growing today!

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Article Source: http://www.thecontentcorner.com

What do Seth Godin, Jim Edwards and Ken Evoy have in common? All three of these marketing geniuses helped ‘launch’ their online careers through info products. The info product business model is by far one of the most profitable ways you can build an online business, help others that could greatly use the information you have stored away… and make loads of money in the process. You can use an ebook (electronic book) as just part of a greater online effort (such as promoting a service) or sell it on its own, and still make a hefty profit.

The trick comes in knowing how to write and market the book. You also have to know what to write about. These three things (“what to write”, “how to write”, and “then what”) combine to make life difficult for almost anyone wanting to start their online business by selling an ebook, and the simple fact that people “don’t know what to do” is the single biggest reason why there are so many ebooks being written every week and so few of them becoming profitable. In the next few lessons, I’m going to get up close and personal with the info product business model and show you exactly how you can launch your very own info product in little to no time at all.

Why should you listen to me on the topic of info product creation?
Not because I know how to market online – after all, many other people just like me have built up successful online businesses selling a variety of products, from software to services to even ideas (to an extent, a forum is a business if it can generate revenue for you, but it still remains a place to discuss and share ideas). No, the reason you should listen to me is because I KNOW exactly what it takes to write a book from scratch. Things are very different if you’re basing the health of your entire online future on the success of your info product. Many people turn down the insanely lucrative idea of writing and selling an info product because they are afraid.

Afraid of not knowing what to write. Afraid of not knowing how to write a book (especially those people who’re not natural writers (Trust me… I know how that feels). Afraid of not knowing how to sell the book. Afraid of not knowing what to do after they’ve created their online business. I know how it feels. I’ve been through the whole process when I wrote my first ebook back in 2002. I learned through trial and error what the “master” tactics were in shaving days and weeks off your book writing time, and I learned first hand what worked and what didn’t work when it came to marketing my ebook. It’s what I learned while marketing my first ebook that I built upon and used to create SEO Elite and write the 7 days to massive website traffic course (and still use to write this newsletter).

When it comes to marketing ebooks; I KNOW how to drive massive amounts of traffic to my sites. So what are we waiting for? Maybe you don’t think that an info product business is right for you.

Creating Value…
The first, and most obvious of reasons for creating an info product is the enormous profit margins. Unlike a service, there are little or no recurring costs for making repeat sales of your ebook. Unlike selling products, there are no inventory costs or product costs to cut into the profits. An info product, if written for a large and hungry market, is a goldmine because it does not cost anything to replicate. Write once, and keep on selling years later. A mini-site selling your ebook is the essence of passive income – your info product business runs on autopilot, earning you money every day without any effort from your part. Considering that you can launch an info product business in as little as 7 days, if you hurry; or 14 days if you’re new to it, that sort of time investment seems way too less for the sort of returns we’re talking about. Let’s say your ebook is priced at $47 and sells about 10 copies a month. In a year, that one book will make you over five thousand dollars. If you sell 20 copies a month, you make eleven thousand dollars.

All from a 7 to 14 day process! Now add what I will teach you about marketing your book, and you can take that “copies sold” number up to 50 a month (it’s possible to go much higher than that in a market with decent demand, as long as you have a system in place that drives traffic to your site). That’s a cool 28 thousand dollars in your account by the end of the year. Now copy this system and implement it in a dozen different markets. 12 info products, with each info product earning you somewhere between 20 to 30 thousand dollars a year. That’s way more money than I care to count right now. The important thing is that this is not something I’m just making up. It is possible, and many very successful internet marketers are doing exactly this right now.

The question is…when will YOU cash in? Another reason to publish an info product is to supplement an already-running online business. Suppose that you have a successful niche blog or forum that you’re running, with an established reader base. You can easily write an ebook targeted towards your current market, and leverage your status as an ‘authority’ in the niche to generate publicity and sales for your book. Similarly, if you run a services business, a published book (even if it is just an ebook) can simultaneously boost your credibility and add to the bottom line for you. Now, you’re not just making money off your knowledge, but you’re also using it to supplement your business – people who buy your book will trust your opinion and come back to your site. What’s more, your visitors and customers have more of an opportunity to refer others to your site and your book, leading to a cycle of increased profits for you.

The public relations aspect of an info product cannot be ignored. A successful info product instantly establishes you as an expert in your niche, and gives you a credible platform that you can then use to sell your services or other products. Information, and more importantly qualified information coming from an expert, is valued more than ever today.

Building Trust
In a perfect world where you have an unlimited amount of time to create an ebook, it’s possible to create and publish one in as little as 1 week. However, it’s not a perfect world. You, more than likely have a day job, or at the very least, another business to take care of. You can’t just close up shop, ignore the world and do nothing else apart from writing all day long. A 1 week system works like clockwork for experts and experienced writers, but I think it might be pushing the envelope just a bit for a newcomer to the info product business. I’d suggest putting at least 14 days into the process, and even then everything has to be timed properly so that you don’t neglect writing your book.

The bottom line, writing your first ebook will take some time and effort. The biggest hurdle you’ll face will be doing the actual “writing” – everything else is part of a system where you just follow instructions (well, almost that simple).

If you would like to learn more internet marketing strategies for optimizing the amount of money you make online, you can get a free copy of any of our best selling courses. Just tell us where to mail it and we’ll send it straight to your front door. Go here: www.bradcallen.com

Article Source: http://www.thecontentcorner.com

List building is the existence blood of any affiliate marketer, but that is an article for another time. Read the rest of this entry