Many people who want to make money online will ask do I need to build a list or don’t I need to build a list? The problem with that question is you will get different answers depending on who you ask. Read the rest of this entry

Youtube is becoming increasingly popular by the day, and it?s no surprise that anyone with an online business is interested in conquering that marketing forefront. You will find below some ideas or suggestions on how you can optimize for Youtube a video that will increase business and traffic to your site.

You need to understand that before you go into this, there will be a possibility that your video does not get much viewing time. 50 % of all videos get at least a hundred viewers checking out what has been posted. To ensure your video is best optimized for Youtube, you want to be sure the video you make is no more than 10 minutes in length. Two to three minutes is more preferable for viewers.

You may want to allow your viewers the ability to rate your video. People often look to videos that have been rated first before they go on to look else where. This will also generate online word of mouth and may generate more traffic your way.

To further optimize for Youtube, you?ll want to create an optimized channel. This needs to be branded visually with a creative title. You?ll then want to socialize your channel. You can do this through community chat rooms or blogging. Your goal is to get folks to subscribe to your channel, so use your friend networks to get it up and running. This needs to be done rather quickly to become a featured channel or video.

If you truly are looking to optimize for Youtube, then you need to treat your video/channel as if it were an actual television channel. It needs to be promoted, shaped, and formed to please the masses, and the work can be long and hard. Many people make the mistake by thinking they can just upload a video and there business will be booming in no time. As with anything that means anything, optimizing for Youtube requires time and energy.

STOP. Before you even think about waiting until tomorrow to start driving YouTube traffic and optimizing your videos, check out this YouTube traffic course that will have you generating thousands of hot leads all on auto-pilot!

Article Source: http://www.thecontentcorner.com

The internet is China’s most important medium for product promotion. The statistics surrounding internet usage show a continuous growth now estimated at 253 million users.

The power of the internet is such that it has replaced the television set at home with more Chinese spending more time on the internet. Chinese internet users are going online in search of information.

If you wish to promote your product online, you should be able to adopt a strategy that is responsive to the internet habits and culture of the Chinese netizen.

* Don’t underestimate the power of the word of mouth. News travels faster via the Internet with the aid of the 80 million active blogs in China. It is said that an advertiser pulled Sharon Stone out of its ad campaign after her remarks about China generated a loud negative buzz in the blogging world. Conversely, positive product reviews and anecdotes involving your product will definitely create trust in the minds of readers. This is because Chinese internet users tend to believe most of what they read on the internet. Because of the internet’s potential to influence the population, the Chinese government and authorities have kept a close eye, and governance, on content and accessibility.

* Begin to join social networks. Chinese internet users turn to social networks to create virtual friendships. They hang out at any of these websites regularly to catch up with friends or to find more friends. You may position yourself in these sites but take care not to do this by online advertising. Your product may still gain some exposure if it appears by mere reference in an informative guide. Social network subscribers are quick to detect advertising pitches, and once detected, will block or ignore your posts.

* Monitor the effectiveness of your site. You should be able to go beyond measuring the number of clicks your site generates. You will be able to measure your site’s “stickiness” by counting the number of visitors it receives daily and the amount of time each visitor spends online. Your visitor count is irrelevant if these users only spend a few seconds on your site. You should aim at having a good number of visitors who stay for several minutes. If your site is not “sticky” enough, you should be quick to make the appropriate changes before your site becomes stagnant.

* Internet is about content. Much of your website’s success will depend on the quality, creativity and relevance of its content. Don’t presume that the standards of Chinese internet users are low. You’ll be surprised at how picky they can be.

Indeed, internet promotion, just like online sales, is not a walk in the park. And while you may succeed in calling the attention of Chinese netizens, you need to keep those creative juices flowing or your viewers will get bored.

The number of Chinese now using the internet is nothing short of staggering, and Chinese eWhispers shows how this opens up huge opportunities for internet marketers. No internet marketer can afford to be without a good understanding of this lucrative market.

Article Source: http://www.thecontentcorner.com

What is the fastest way to get clients without spending a lot of money on advertising? One word, referrals! Yes, its a proven fact that if you can get your existing clients to refer their friends, family, and work colleagues etc to come and have a massage with you AND get them to start referring also, your practice will grow much faster than using any other marketing method, and at little or no cost.

This is simply because a recommendation directly from a friend, family or colleague has far more weight
than the most elaborate advertising campaign that money can buy. It all comes down to trust. Before someone will climb on your massage table, they must have enough trust that you are professional, that you are good at what you do and that you will take good care of them.

So when a new client has a treatment with you and loves it (because you always give your best), that builds trust. Afterwards, if they talk to someone they know (who trusts them) about how great the treatment was that trust of you is transferred. This is what makes word of mouth marketing so powerful. On top of this, if you can give your clients incentives for referring people to you by starting your own Referral Rewards Program or Referral Appreciation Program, you can greatly speed up the process of getting clients into your businesses and onto your table. If you do not currently reward your clients for their referrals, you should definitely start!

Now if you are just starting out as a massage therapist, you might well be thinking, that is all well and good James but I do not have many (or any) clients yet, so how am I supposed to get referrals from clients I do not have? I hear you. Fortunately there is a solution. If you do not yet have many (or any) clients of your own, what you need to do is to network with other health practitioners and businesses that do.

Bottom line, we are surrounded by many other businesses/practitioners that already have hundreds, if not thousands of clients on their books that would no doubt be interested in receiving massage.

What we want is for these business owners / practitioners to give us access to their list of clients so we can attract as many of them as possible into our business and onto our table.

You are probably thinking, why on earth would anyone ever give us access to their clients? Well under normal circumstances they would not, but if the right approach is taken, you would be surprised at just how accommodating people can be.

What I am talking about here is Joint Ventures and while this has such a corporate sound to it, its really just businesses working together to create what I call win-win-win situations for everyone involved: your business, their business and their clients/customers.

So let me get right to the point and see how as massage therapists, we can specifically use the power of joint ventures to unlock the door to a steady stream of new clients.

Many of you will already know that one of my favourite Joint Venture methods is the Endorsed Offer. I have had great success using it here on the Gold Coast with Chiropractors, Naturopaths and Hairdressers.

Let me explain how it works.

The goal of this strategy is to get the Hairdresser (for example) to make an announcement to his/her list(s) of clients, endorsing your massage service.

The thing is, success in any business is built on solid relationships and the Hairdresser (or any suitable business for that matter) will only do this for us if endorsing us will make their relationship with their clients even stronger (and in the process make them look good!).

The way we can make this happen is by creating a win-win-win situation by offering a valuable FREE Gift that the Hairdresser can offer to his/her clients.

My favorite valuable gift to offer is a FREE 30 minute massage.

The Hairdresser gets to offer this to his/her list of clients, as a special thankyou for their support and you get the benefit of having highly targeted leads actually getting on YOUR table, which is exactly what you want!

Plus, his/her clients get a FREE massage! Its the ideal win-win-win situation!

Now if you are thinking that giving away FREE massage is a crazy idea, then you are not taking into consideration the potential Lifetime Value of the client.

Think about it for a moment, if the Hairdresser sends out your offer to 100 of his/her best clients and out of that 100, only 20 take you up on your offer, then thats 10 hours of your time and effort (20 x 30 min sessions) in massage for $0. That doesn’t sound good at all, does it?

However, if just 2 of these 20 become regular clients that book in for a $50 – 1 hour massage once per week, then that initial 10 hours of your time and energy is now potentially worth $5,000 per year to you, for potentially the rest of your career!

How many of these kinds of clients would you need to be making your ideal income? 10, 15 maybe 25 if you’re really keen to work.

So, it pays to look at the big picture i.e. the potential Lifetime Value that someone can bring to your business, especially when you are first starting out and have ZERO CLIENTS.

Something else to consider here is once someone gets under your magic hands for 30 minutes, do you think at the end of 30 minutes they might like to extend the session to the full hour? Pretty good chance they would and without needing too much persuasion either!

Believe me, I did this a lot when I first started out and more often than not I was able to convert a complete freebie into a paying client. Albeit at a 50% discount, but a brand new paying client nonetheless!

Whether or not you have been able to convert them into a paying client, you will have at the very least made a new contact that you can then market your massage to for the rest of your career, provided they loved the massage.

The next step in the process is to send out a hand-written thank you card couple of days later to each person who received the free massage, thanking them for coming in and trying out your service. Inside the card you should include another free gift voucher that they can then give away to someone they care about and the referral process continues.

If you continue to repeat this process by approaching several different non-competing businesses (i.e. businesses that complement what you do, but do not do what you do) and getting them to endorse your service to their clients, you will find that clients will start to literally flow into your practice.

In fact, I would go as far as to say that if you did nothing else but seek out Joint Venture partners and used methods like the Endorsed Offer, I have just explained above (there are loads of different Joint Venture options by the way), it would be more than enough to build a thriving and successful practice! You then need to make sure that you keep them coming back by providing excellent bodywork and following up on a regular basis, via your newsletter for example. That is the subject of a whole other report.

For more useful tips & hints, please browse for more information at our website:- www.reprintarticlesite.com www.jointventures.reprintarticlesite.com

Article Source: http://www.thecontentcorner.com

Can you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion. Read the rest of this entry